Knowaste recycle disposable absorbance products such as nappies and turn them into plastic pellets which can then be made in to roof tiles, bins and pretty much anything that can be made using plastic.

We we’re commissioned by Birmingham design agency IceBlue to create a visual identity for Knowaste. We couldn’t touch the logo but had free reign to give the brand a personality. We produced friendly and simple illustrations blended with a mixed-match typographical treatment.