NFU Mutual have been delivering outstanding insurance services to the rural English community for many years. Another fine national treasure.
What did we do?
We worked with the super ace copywriter Johnny Cullen to produce this refreshed edition of commercially focused newsletter ‘Business Life’. We created a fresh look and feel by using bold and informative graphics to display information that was previously lost in body copy. We retained the original style but added in some simple call to action boxes to aid the readers ability to navigate through the pages and relate them to corresponding web pages.
We are now continuing to work with NFU Mutual designing targeted marketing collateral.
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